Last Updated: October 4, 2018
- What information we collect and why we collect it.
- How we use that information.
- The choices we offer, including how to access and update that information and how you can opt-out of having your information collected.
IF YOU ARE SITUATED IN THE EUROPEAN UNION (“EU”), PLEASE SEE THE SECTION ENTITLED “EU DATA SUBJECT RIGHTS AND DISCLOSURES” THAT PERTAIN TO OUR COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL DATA AND ADDITIONAL RIGHTS YOU HAVE UNDER APPLICABLE LAW.
Information that We Collect from You
We may collect certain personally identifiable information (“personal information” or “personal data”) from you, such as:
- User Name
- Telephone number (including home and mobile phone numbers)
- Email Address
We may also collect certain information gathered from you passively through automated means (“other information”), such as the referring URL, your IP address, which browser you used to come to the Site, the country, state or province from which you access this Site, cookie IDs and segment IDs associated with cookie IDs, the pages of our Site that you viewed during your visit, duration and frequency of visit, any search terms entered on our Site and/or other anonymous usage statistics, anonymized demographic information and log file data.
Cookies and Similar Technologies
We collect information through cookies, web beacons, navigational and location data, clear gifs, clickstream data, and other similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server.
The cookies we use on our Site can generally be categorized as follows:
• Strictly necessary or essential cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, allow you to stay logged into your account. If you set your browser to block these cookies, then these functions and services will not work for you.
• Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. We also use third-party cookies (for example, Google Analytics) to help with performance.
• Functionality cookies. These are used to recognize you when you return to our Site. This enables us to personalize our content for you and remember your preferences or settings when you return to the Site.
If you would like to know more about the cookies we use, please email us at the email address listed in the “Contact Us” section below. You can find information about how to opt out of the cookies provided by some of our key partners below:
Facebook Custom Audience Pixel
If you want to object to Facebook showing you personalized ads, you may opt out using this link:
We use third party analytical cookies provided by Twitter. It enables us to learn how our users have interacted with content served to them on Twitter. It also allows us to present you with retargeting advertising on Twitter. For more information please visit https://twitter.com/privacy?lang=en. If you want to object to Twitter showing you personalized ads, you may opt out using this link:
We use Google Analytics, a web stats service offered by Google. Google Analytics cookies are used to collect and analyze demographic and other information such as the date and time of your visit, where you are based, the number of times you visited our Site. Google uses the collected data to produce web analysis reports for us, and to provide additional services related to the use of websites and browsers. If you object to Google Analytics collecting data related to your use of the Site, you may opt-out using this link:
DoubleClick by Google
How We May Use Your Information
Subject to the “EU Data Subject Rights and Disclosures” section below, we may use the personal data described above to process your requests; communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you; contact you if we have not heard from you in a while; to participate in sweepstakes, contests or similar promotions (some of these activities may be subject to additional rules, which you should read carefully). Subject to the “EU Data Subject Rights and Disclosures” section below, we may also use non-personal or other information to analyze trends and enhance our communications strategies with you; to improve the quality of our online guest services; and to show our ads on other websites and services based on information collected about your use of the Site and based on your particular interests (as inferred from your online activity), as described further below in Online Advertising and Tracking.
We may also use this information for system administration to diagnose problems with our servers and software or to administer our site.
How We May Disclose Your Information
In certain cases, we may disclose your personal data to third parties under limited circumstances if we conclude that we are required by law or have a good faith belief that access, preservation, or disclosure of such information is reasonably necessary to protect the rights, property, or safety of Stonestreet, our customers, or the public (including but not limited to actions taken to prevent fraud). We do not sell your personal data to mass marketers.
We may also contract with other companies and individuals to perform certain functions and services, including email services providers, payment processors, host providers, or those who are processing, storing, tracking, and organizing information on our behalf. These third party service providers may have access to your personal data to perform their functions and to provide services to us.
In some cases we may partner with other companies, affiliates, clients, data vendors and third parties that we’ve carefully chosen to enhance your customer experience, usually through co-branded partnerships, sweepstakes, contests, and horse breeding or training related programs or experiences. In such cases you may need to opt in with those third-party partners to enable them to market their or other selected third parties’ products and services to you. You will have an opportunity to opt-out of those communications by unsubscribing from any third party communications you do not wish to receive subject to those third parties’ privacy policies. We may also use non-personal data from these third parties pursuant to their own privacy policies.
We may transfer your personal data in connection with a bankruptcy proceeding or the sale, merger or change of control of Stonestreet Farms or the division responsible for the services with which your personal data is associated.
We may aggregate your personal data so that the aggregated information does not personally identify you or anyone else. If we combine any non-personal information with personal information, the combined information will be treated by us as personal information as long as it is combined. We may collect, use, and disclose non-personal information for any purpose.
Finally, please note that if you specifically consent to additional uses of your personal data, we may use your personal data in a manner consistent with that consent.
Online Advertising and Tracking
Subject to the “EU Data Subject Rights and Disclosures” section below, we may ourselves, or we may use third-party advertising networks and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this Site or other websites because we partner with Google, Facebook, Twitter and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). We comply with DAA Self-Regulatory Principles for Online Behavioral Advertising (“OBA”) and the Interactive Advertising Bureau (IAB) Europe Framework for OBA. Click here if you would like further information regarding the DAA Self-Regulatory Principles, or here if you would like further information about the IAB Europe’s OBA Framework. To learn more about how you can opt out of such targeted advertising please see the “To Opt-Out, Withdraw Your Consent or Change Your Personal Information” section below.
We take appropriate organizational, technical and administrative measures to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure or is ever completely secure or error-free. Please note that you are responsible for maintaining the confidentiality of any user name or password you use. We retain your personal data, if provided by you through the Site, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain on our marketing list. Even if we delete some or all of your personal data, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information
To Opt-Out, Withdraw Your Consent or Change Your Personal Information
To opt out of receiving electronic marketing communications from us, you may (1) follow the “unsubscribe” instructions contained in any emails you receive, (2) send a blank email with “unsubscribe” in the subject line, to email@example.com from the email address you would like removed, or (3) send us a request at the address in the Contact Us section below. If you do not want your personal data shared with any third party who may use such information for direct marketing purposes, then you may opt-out of such disclosures by sending an email to firstname.lastname@example.org. We will endeavor to comply with all requests as soon as reasonably practicable.
As noted above, you may opt-out of or restrict the placement of cookies on your device or remove them from your browser by adjusting your web browser preferences.
You may also view, update or change information that you have provided to us. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. If you would like to notify us of any changes to your personal information, please contact us as set forth in the Contact Us section below. In your request, please make clear what information you would like to have changed.
Other Websites and Social Networking Services
Our Site may contain links to other web sites not maintained by Stonestreet. Other web sites may also reference or link to our Site. The inclusion of a link on the Site does not imply endorsement of the linked site by us. We are not responsible for the privacy practices of websites operated by third parties that are linked to or integrated with our Site, or for the privacy practices of third party Internet advertising companies. We encourage you to be aware when you leave our Site, or surf the Internet, and to read the privacy statements of each and every web site that you visit.
California Do Not Track Disclosures
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not respond to Do Not Track browser settings or signals.
Your California Privacy Rights
California Civil Code sections 1798.83-1798.84 give California residents the right to ask us for a notice describing the categories of personal information we share with third parties for their direct marketing purposes. Upon request, we will identify the categories of information shared and will include a list of the names and addresses of third parties with which it has been shared. If you are a California resident and would like a copy of this notice, please submit a written request using the contact information set forth below. Please allow 30 days for a response. If your request is received by a different method, please allow 150 days for a response. Please note that we are only required to respond to one request per customer each year.
EU Data Subject Rights and Disclosures
This section applies to you if you are located in the EU with rights under the General Data Protection Regulation (“GDPR”).
Legal Basis for Using Your Personal Information
We rely on the following legal bases to process your personal data:
- It may be necessary for us to use and disclose your personal data for the performance and fulfillment of the contract between us and to provide you with our services;
- We may use and disclose your personal data where it is necessary for our legitimate interests (or those of a third party) and your interest and fundamental rights do not override those interests;
- As noted above, if you specifically consent to certain uses of your personal data, we may use your personal data in a manner consistent with that consent; and
We will also process, transfer, disclose and preserve personal data when we have a good faith belief that doing so is necessary including to comply with a legal or regulatory obligation.
Rights of EU Data Subjects
Subject to local law, you may also have certain rights regarding information that we have collected and that is related to you. You have the right to withdraw previously provided consent for our processing of your personal data. Such individuals also have the following rights under certain circumstances:
- Right to access – This right allows individuals to obtain confirmation as to whether or not personal data concerning him or her is being processed and provides access to such personal data. It also allows individuals to request details of the processing of his or her personal data, including, without limitation, categories of recipients to whom the personal data has been or will be disclosed and the purposes of the processing.
- Right to rectify – This right allows individuals to rectify any inaccurate personal data about him or her.
- Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
- Right to be forgotten – This right is also known as the “right to erasure.” It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
- Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
- Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
To exercise your rights, please contact us at email@example.com.
Right to Complain to a Supervisory Authority
You have the right to complain to a supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your supervisory authority so please contact us at the address below in the first instance and we will do our very best to resolve your concerns.
Use of your Personal Data for Marketing Purposes
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising:
- Promotional messages from us: You will receive marketing communications from us if you have requested information from us or used our services and, in each case, you have not opted out of receiving that marketing.
- Third-party marketing: We will get your express opt-in consent before we share your personal data with any company outside our company for marketing purposes.
- Online Advertising and Tracking: We will rely on your consent to use your personal data (including, without limitation, technical data, cookie data, usage information etc.), for personalized or interest-based advertising purposes.
Information Relating to Children
We do not knowingly collect personal information from anyone under the age of 13 (or such other age as may be restricted under local law). If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.
Updates to this Policy
Cross Border Transfers
By using the Site, you authorize the export of your information to the USA and its storage and use as specified in this policy. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA. We may transfer personal data from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. We may use specific contracts approved by the European Commission which give personal data the same protection it has in the EU. For further details, see European Commission: Model contracts for the transfer of Personal Data to third countries.